The Top 3 Elements of a Sales Page - Tips From Our Website Design Company
Updated: Sep 14, 2022
You’ve got in your hand the 1st creation: a course, book, mastermind class, or whatever amazing-ness you created & wondering, what to do with this? Our website design company is here to help!
You've probably spent HOURS on Google searching
"How to Sell/Launch _________." But are still left more confused than ever.
There are so many different things you can do to try to sell your product: email your list, message everyone you know, post on Instagram everyday, host a free webinar, etc.
BUT...your course still may not sell.
The most important part of launching a digital product/service is the sales page. What's the point of spending all of your time and energy promoting if when a potential customer lands on your sales page...they won't be captivated enough to buy?
Here are the top 3 most important elements of a sales page (according to our website design company):
We’re going to dive much deeper into this topic in our sales page masterclass. But here’s what you need to know: if you don’t have any kind of social proof on how amazing your product is...people don’t know if they can trust you. You may have an entire sales page explaining ALL of the benefits...but unless you have some sort of third-party endorsement validating everything that you are saying...your audience may not believe you.
The Benefit Your Product Actually Provides
Here’s what people DON’T care about:
How many hours of video content are included in your course
The fact that there are exactly 14 workbooks
The name and subtitle of every chapter in your ebook.
While these features are good to know, they will NOT be helping your client make their final decision. Instead ask yourself…”how will my product help transform my customer’s life?” Then translate that unto your sales page. Show your potential clients the problem that you will help them solve. Then you can phrase your features to their benefit, for example “We created _______ so that you can __________.”
A Single Call-To-Action
The point of a sales page so to MAKE THAT SALE. So make sure your landing page does not have any other distractions. Don’t show the navigation bar of your website, don’t have any link’s going anywhere other than where your customer can buy. BUT do place you call-to-action button (basically a button that links them where they can purchase) placed through-out your sales page, especially near enticing elements such as: testimonials, the benefits your service offers, near modules examples, etc.
Working With Our Website Design Company
If you're tired of trying to do it all yourself, we can help. Every design that our team creates has sales phycology in mind. We make sure that from the header - to the end of the page - showcases how your product could benefit your potential customers. Our website design company makes sure that your sales page is BUILT TO SELL. Book a discovery call today to see if we'd be a good fit to work together!