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New Website Design & Custom SEO Plan for Railhead Mulching

Updated: Sep 14, 2022

Our website design company is so excited to share the launch of our client's brand new website.

Railhead Mulching is a mulching company in the North Georgia area. They offer locally based services such as forestry mulching, land clearing, driveway construction, and dirt work.

They originally connected with our website design company to inquire for an SEO plan. They had a simple website up for about a year, but were not receiving much traffic to it. After auditing their website, we came up with a custom plan, that included updating their current design.

In order to have a profitable website, SEO and design go hand in hand. It does not make sense to spend hours working on your website's search engine optimization, and then risk having a high bounce rate if your design doesn't captivate people to stay on your webpage.

The three keys to a profitable website:

1. Making sure that you show up in Google search when someone searches for your targeted keywords.

2. Having a professional design that captivates someone's attention and curiosity to continue to glance through your website.

3. Having a clear message of who you are, what you do, and why your potential client should trust you.

So we decided to update the design for Railhead Mulching as well, so it could really stand out from their competition. And you could really see a drastic difference in the design from the before and after photos below.

SEO Secrets for A Locally-Based Service Company

In addition to updating the design, researching the best keywords to use on the homepage, and all service pages, we also work on something called 'City Pages' with all of our locally-based clients who sign up for an in-depth SEO plan.

While the service pages target a more general keyword, such as "Forestry Mulching Services," a city page would take a focus keyword and add a location to it. So if we were focusing on Atlanta, the focus keyword for that city page would be: "Forestry Mulching in Atlanta, GA."

For the design aspect of our city pages, we like to take a little bit of the homepage, and combine it with some of the main sections of a service page. These pages cannot be found on the navigation menu of your website, they are specifically created to be found on google when someone searches for your service in a specific area.

To take a look at one of the many city pages we created for Railhead Mulching, click the link below:

As you can see from the design, if you never heard about the company-- but you clicked on the URL off a Google search -- you can have a good sense of the company. You can directly see what they do, how they can help, and that they know what they are doing (through the photos and testimonials shown throughout the website).

Are you looking for a website design company?

If you have a company that targets a local audience, having a website can majorly help secure leads for your business. Most likely, your potential customers are going to search engines like Google to see which company in the area can help them solve their problem. You want to make sure that your company shows up.

Our website design company strives to help you clarify your message on each page so that you are able to capture the attention of your ideal customer as soon as they land on your website. Every design and formatting decision is made with your target audience in mind.

Click here to learn more about our website design packages for locally-based businesses:

Let's Work Together on Your Website Design!

We would love to chat with you! Our goal is to take the guesswork out of the “right design” and properly optimizing your you can focus on the work you actually enjoy.

When you book a strategy call with our website design company, our goal is to learn more about your company, and the goals you have for your business.

We work with you to help clarify your message, identify your target audience, and create an effective marketing strategy that works. Book a discovery call today:

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