Are you trying to figure out how to make money on Instagram in 2020?
A couple of weeks ago, I evaluated where all of our revenue came from (social media, referrals, website, etc) and was shocked to find out that $30k of it was directly from Instagram alone.
When it comes to learning how to make money on Instagram there are several easy ways and a lot of misconceptions. You don't need a lot of followers- I had under 4K followers all year and still managed to bring in $30K of revenue for our business. While posting consistently is important, it doesn't always need to be a direct post on the feed; show some love to your stories and utilize it for growth.
Below are 4 key performance indicators that you can follow to make money on Instagram in 2020. These are what made all of the difference, especially that fourth point.
1. Get Clear on Your Offer
Your audience should be able to understand what you sell very easily. You should be clean and concise of what you do, who you serve, and how you help. Once you've made it clear on the offer that you are selling, start focusing on what you do best. I saw my best results AFTER I niched down on our offer. Niching down and offering just one or two services sounds scary-- but it's actually more beneficial in the long run. Once you niche down, it is easier to become the true expert in that service (because it's what you end up focusing on every day), plus you will be easier to remember. For example, we all know someone who is in the marketing space. But if a friend is asking you for help on their website, will you recommend a marketing company or a website company?
2. Show Up Consistently
A major thing to remember while managing your social accounts is to always be consistent. Interact with your followers on a daily basis, post consistently, reply to comments, and interact with other creator's content. We have had clients tell us in the past that they made the decision to choose our services because we posted on our stories so consistently, you never know the clientele you may gain from a post. Something else I have seen success with is showing my behind the scene work on projects I'm working on or showing my latest projects; this helps people feel a part of your work and invested in what you do. I also leaves no room for confusion of what you work on and who you are.
3. Show Your Authority
When it comes to your business you are the true expert, don't be afraid to show your authority. What makes you stand out from the competition? What are your client's results after working with you? Showing specific stats and customer testimonials are an easy way to show why a potential customer should trust you versus a competitor. We like to screenshot texts from happy clients and post it to our Instagram story. Or we will take screenshots of our client's Google Analytics before they started working with us, versus after they started working with us. Once your potential customer's see what your actual results are, they will start growing to trust you. And we all know no one will buy from you if they don't trust you.
4. Sell Intentionally
My best two months on Instagram were October and November because I decided to actually be very intentional with selling our services. I started showing up every day showcasing what projects we were working on, and why my audience needed to start with a brand new website in 2020. I was very open with how many spaces we had available, and every time we signed on a client-- I shared that on my Instagram stories. Showing people that there were only a limited amount of spots, urged people into taking action faster. Selling intentionally is the #1 way of how you can make money on Instagram.
If you are interested in getting more details on how you can make money from Instagram, check out our podcast: The Marketing Mindset Podcast. To download our podcasts on iTunes click below. You can also listen to our podcasts on Google Podcasts, Spotify, Stitcher, and Amazon.
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