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6 Ways to Manage a Website Effectively

A lot of work goes into developing a high-quality website, but the work doesn’t stop after launch. Ongoing website management is important for keeping ahead of competitors in the SERPs and fulfilling user needs. There are many regular tasks you’ll need to carry out on your website, and you can find out what these are below.

Explore Your Website

After designing a website, it’s important to check through every page to make sure all the links work correctly. Only by clicking through the entire site can you have the true experience of the user, which can highlight design flaws. As well as finding broken links, you can ensure all images load correctly and the site works on smartphones, which is essential in 2023 because Google prioritizes mobile optimization when it comes to SEO.

While checking your website’s front end, ensure your network connection has enough data allowance and it’s strong enough. If your internet connection is patchy, you’ll have issues, and you won’t get a true representation of the experience. After attempting to troubleshoot your connection, you may have no choice but to switch providers — we recommend looking at Gateway Fiber.

Back Up Your Website

You can use the best hosting provider and the most premium package there is, but nothing can stop unforeseeable crashes. Therefore, you should back up your entire website regularly so that you can get online fast. The majority of backend platforms will have a backup facility, which you can program to set the frequency.

Test Web Page Speed

The download speed of your website will likely fluctuate which is why it’s essential to carry out regular speed tests. You can do this by using GTMetrix or Google Pagespeed Insights. Both of these tools let you input your URL and will provide in-depth analytics regarding performance and speed.

Add New Content and Change Existing Posts

To stand a chance of beating your competition in the SERPs, your website must be in a constant state of change. To do this, you can go through old posts and make updates, which will help you to stay evergreen. Additionally, you should schedule new posts to be released, but ensure everything provides value to the reader.

Install Down Detection Tools

When your website goes down, you may not realize it straight away because it’s impractical to be online all the time. Therefore, you should install a down detection tool for the backend, which will notify you whenever there are any service outages, meaning you can get online in no time.

Search Engine Optimization

Your content needs to be driven toward user intent, but you also need to appease the search engines. Therefore, you must keep updated with the latest SEO tactics, which are in a constant state of change.

Launching a website is the first step to online success, but constant management is what will bring your vision to fruition. Every aspect of your website needs to function correctly, otherwise, users will abandon your page and seek information and services from your competitors.


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