Blogging is so powerful. I’m not taking about showing your current followers your knowledge and insight into your industry— or giving them another avenue to connect with your content. Maybe you've already wondered to yourself, "how to write successful blogs?"

While connecting with your audience is important in the long run, the true reason why blogging is so powerful is: it’s another avenue for you to get discovered.

Let me explain: by using keywords and phrases that you know people are searching for in your blogs, gives you more chances to be found within Google’s search results.

So in order to write effective blog posts, you have to ask yourself: What does my audience want to hear?

Here's how our website design company writes blogs for our clients:

1. Figure Out Which Keywords People Are Searching For:

Write a list of titles that you think your audience would be interested in, and then see real results.

My favorite SEO tool is Ubersuggest. You can type in your titles and Ubersuggest will show you how many searches that keyword gets per month, and if it is easy to rank for that keyword on Google.

If you find titles that have HIGH MONTHLY SEARCHES— cha ching! You know what your next blogs need to be about because people are actually searching for them online.

2. The Length of Your Content Matters:

Once you figure out which topics are highly searched on Google, START WRITING!

I recommend each blog post to be about 350-550 words, and make sure that each blog post is easy to skim if needed. For example, have a your main header, subheaders on all key points, and a conclusion that has a call to action.

Once you finish writing your post, go back and input your targeted keyword into:

• The Header/Title

• At Least Once in a Subheads

• Three Times in the Copy of the Blog

Pretty simple, right?!

3. Images, Links, and Size:

After your blog post is written and you have inputted your keywords according to Google’s standards, I have a few bonus tips for you to really make sure that your blog stands out:

• Make sure your image is not a large file (as this could slow down your loading time).

• Make sure your image is renamed to include your targeted keyword.

• Link to an outside source when relevant in your text.

• Link to another page on your website.

Do you write blogs for your website? If so, have you ever been intentional with what keywords you use?

Want to learn more about how to write successful blogs? Take a listen to our latest podcast episode, "Why Blogging is So Powerful for Businesses."