Recently I have noticed that I get more interaction with posting Instagram stories than I do posting on my feed. With that being said, I have also noticed that I spend more time looking at Instagram stories as well. There is something special about seeing in "real time" certain parts of peoples day. Humans love seeing what is happening in the now, so it is important, as a business owner, to utilize this feature on Instagram.
If you have been living under a rock the last couple of years...Instagram Stories is the platforms version of Snapchat.
But I have learned that I am not the only one who prefers Instagram stories. In fact, the stories are most users "content of choice" on the platform. As of June 2018, Instagram Stories has 400 million active DAILY users, and 1,000 million daily users on the overall platform. So think about the statistics. If you are not utilizing stories, you are missing out on connecting with so many potential customers!
Taking the statistics from my own Instagram: I have 4% of my audience interact with my photo when I post on my actual feed. But when you look at my stories, over 10% of my audience stays through the end! As entrepreneurs, we HAVE to start using this to our benefit.
How can you gain more views on Instagram stories? Well, we have an exact formula for you to use:
Step one: How often should you post? Figure out how often you want to post, and be consistent daily. The hope is that people will expect to see your posts and keep up with your stories. Also, ask for them to turn on your notifications. So, for those people who are extremely interested in your Instagram, they can be updated when you post things. I recommend that you post at least five times a day, but do what makes you feel comfortable. Steer away from not posting enough and from posting too much.
Step two: What type of content should you post? Be sure to post content that is educational, informative, entertaining, and relatable. The better the content, the more people will try to view your story on a regular basis.