Understanding the Facebook Algorithm in 2018

Facebook has announced that they are changing what people will see in their newsfeeds. It will be less corporate, business pages, and news media to more “meaningful social interactions.” Facebook wants more ENGAGEMENT. They want to see posts that spark dialogue, and foster community. The top things that people will see in their newsfeeds are: posts from friends, family, group pages, and any topic that will start a discussion (such as a trending topic, or controversial news topic).

This new algorithm will completely change how businesses are using Facebook. It’s not just about the newsfeed anymore. We have to work around the platform and get creative.

Posts from business pages will not appear in the newsfeed unless you are using ad money- or if good amounts of people are engaging with it. If people want to see what businesses are posting, there is now a “Pages Feed” on the left hand side of your timeline.

Here are a few tips from the pros on how to market on Facebook in 2018:

1. The content on business pages need to have a community feel. That means:

  • Encouraging discussion

  • Taking Polls

  • Asking Questions

  • Using Facebook Stories

  • Using Facebook Live

2. Start a Group!

  • Creating a group from your page is a great way to create a community feel, make sure your posts are seen, and build a lead list.