Just when marketers and bloggers thought they had figured it all out on how to get on top, Instagram goes and completely changes their algorithm AGAIN. While many people have been freaking out about how will affect their growth- it may not be a bad thing. All of these changes are meant to promote authentic engagement. Let be honest, for a second you couldn’t tell anymore what was real and what was fake.
Did that blogger really grow that quickly or did she buy followers? That comment a random account left- was it an actual person or a bot? Are you really getting that many likes from your ACTUAL customers or fake accounts?
Instagram caught on to all of the “hacks” and they are NOT having it. They want REAL users ENGAGING with what they like and are interested in. Here are a few of my notes on understanding Instagram’s new algorithm in 2018 (this is exactly what I am using when creating Instagram strategies for my clients in 2018):
Post Engagements At An All Time Low For EVERYONE.
We have all noticed it. I see people posting about this every single day in the various business groups that I am apart of. I’ve noticed it on my personal accounts, as well as everyone that I work with.
When you post a photo, Instagram initially only shows it to 10% of your followers. If your photo receives great engagement they will show it right away to the rest of your audience. If it does not get many comments or likes, people may be seeing your post days later. When a post receives a ton of likes and comments immediately, it gives a signal to Instagram that your post is high quality and that more people would want to see that type of content.
The positive side of this new system is that content is in our feed longer than it use to be. Even if your post shows up days later- you can post less often because you are still seen.
PRO TIP: When planning content for your next month, check your Instagram analytics (business pages only) to see which type of your posts do the best.