The purpose of PR is to get your news in front of as many people as possible. Getting your name in the press is the perfect way to brand yourself and your business as a thought leader and industry expert. Publicity carries more credibility than advertising because it is basically a third party endorsement. If a potential lead is viewing your website, and they notice that you have been "in the press" in respectable industry publications, they instantly trust your opinion and services more. Getting basic publicity is a lot easier than you think. There are just two simple steps:
1. Getting the Right Contact Information
Make a list of your targeted publications. Go on their website and find the name of the person who edits the sections that your services/products would be perfect for. See if their contact email is listed on the website. If not, try inputting their name in to google with the keyword "email." Many times something will pop up. If not, try connecting on Linkedin!
2. Write a Pitch
When writing a pitch you have to make sure that it is newsworthy and timely. Many publications schedule topics and stories months ahead of time (it is usually listed on their website under Press Kit/Calendar). Make sure to have a catchy subject line, and keep your email short. After you sent it, you can follow up a week later- but do not follow up more than once. If you don't receive a reply, then most likely they are not interested. Want to see an exact email pitch that I have used before that works?! Click here for a free downloadable (it will take you to a page full of free marketing resources, so be sure to sign up).
There is also tremendous synergy between SEO and Public Relations. The coverage of your brand often comes with inbound links back to your website to increase sales! Are you a little nervous trying to contact major publications yourself? We can help! Contact us today to see how we can help get your name out there- and you only pay IF you actually get the coverage!