Email marketing has been around for a while, and it is definitely not going anywhere. According to The Radicati Group, "More than 2.5 billion people use email- and it is predicted to increase the next couple of years." When you think about it, the majority of emails are business related. Whether you are getting sent an email from a potential client, or an promo deal from your favorite store- there are money signs behind it. Email updates and sale promotions are extremely effective when building a small business- whether you are a corporation, and easy shop, or even a network marketing distributer! Here are a few reasons why email marketing should be at the top of your list:
1. Cost Effective Compared To Traditional Marketing
You can end up spending a lot of money when going for TV/radio ads, graphics for direct mail, or paid advertisements in magazines. But most of the time email marketing is almost free- and it is the go-to for all of the big name brands! Shop.org and Forrester Research found that 85% of US retailers consider email marketing one of the most effective tactics.
2. Keeps Your Customers Informed
The subscribers who signed up for your email list made a commitment to receive special notes from you. According to a Nielson Study, email coupons drive online and in-store sales. 27% of US shoppers sign up for emails to save money. Use this to your advantage! Send a 10% Off promo code right away as someone joins your list, update your preferred customers with any special sales, send a birthday gift card, etc. Make sure to always have a "call-to-action" at the end that leads them to your website!
3. Can Easily Track Analytics
Since all of your data is online, the analytics are easily trackable. You can instantly see who opened your email, how many times they viewed it, what links they clicked, and so on. This really helps you understand how your updates are received, how you can continue to market to certain groups, and you can identify if you need to make any tweaks to your other campaigns based on the trends that you are seeing through your email marketing results.
Email marketing may be an "old" tactic, but it still is as important as it first was and just as effective if you have the right marketing strategy! If you're interested in learning more, contact us today to see how we can help improve your email marketing!