Marketing can be a little complicated, and you pay not know exactly where to start, or what to prioritize. Just begin with the basics. Create an efficient workflow, and then move on to more advanced tasks and projects. These are the basic workflows that your company needs to start with: 1. Social Media Marketing Other than a website, social media should be your top priority. Potential customers are constantly screening company's profiles to see how "legit" a brand truly is. D

The purpose of PR is to get your news in front of as many people as possible. Getting your name in the press is the perfect way to brand yourself and your business as a thought leader and industry expert. Publicity carries more credibility than advertising because it is basically a third party endorsement. If a potential lead is viewing your website, and they notice that you have been "in the press" in respectable industry publications, they instantly trust your opinion and s